Can’t get enough of the Food Network? You are in luck. They are launching a second channel to spread the mediocrity. Launching on Memorial Day, the new channel will be called (drum roll please) The Cooking Channel. I spoke with a Food Network producer a few months ago and he said the second channel was imminent, as was the phasing out of larger Chef stars. The network wants more control over profits from branding its talent. Hence, the creation of “The Next Food Network Star” series to find “talent” that doesn’t already have an agent and PR team. He said the network was pissed that the large stars were building their own empires the Food Network couldn’t profit from. The new stars sign away their food lives to the network. Probably why the one of the only things Guy Fieri can shill on his own are sunglasses.